As a part of our ongoing commitment to communicate with you as a valued member of the Brother Mobile Solutions (BMS) Channel Partner Program, we have some very exciting news to share.  The past year has brought many challenges to Brother Mobile Solutions, one being the creation and launch of the “At your side” Channel Partner Program. For several months, we have been recruiting organizations like yours to become a part of the program with the objective to foster mutual growth.  We are pleased to announce that effective June 3rd, 2010, only our authorized partners such as your business will be able to sell BMS products with full “At your side” program benefits.

We are very excited about the prospect of realizing our vision of going to market with a highly qualified group of partners and being able to focus our time, energy and resources with them. Please keep in mind the added benefits we provide to our “At your side” partners:

·         Training – We believe it is very important for all of your customer-facing staff to have a strong level of awareness of BMS products. Equally important is their ability to properly position them in a variety of application and vertical market contexts. Your BMS sales resource will be contacting you to discuss the training needs for your team and then develop a training plan customized for your business.

·         Demo Products – One benefit of the “At your side” program is that each partner receives a full suite of demonstration products upon admission to the program. Please contact your BMS sales resource to select the right complement of products for your business and to arrange ordering and shipment.
 

·         Joint Marketing – Another benefit of the “At your side” program is exclusive access to the BMS Demand Creation Suite. A significant portion of BMS’ marketing resources and infrastructure has been set aside to help you meet your strategic and tactical marketing objectives. The process starts by developing a joint marketing plan with your BMS sales resource. A meeting to discuss the plan should be scheduled within a month. 

Brother Mobile Solutions has also signed agreements with four major distributors in North America.  This provides you with maximum flexibility when purchasing BMS products.  You can always order directly from BMS or you have the option to order through D&H, Ingram Micro (Data Capture/POS Division), or Synnex.

Thanks for your commitment to becoming an “At Your Side” partner. We are off to a great start and look forward to many strong years together.